Send a message to one family or broadcast to your whole center from the Messaging area.
Send a message or announcement
- Open Messaging and start a New Message (or a New Announcement to reach everyone).
- Choose recipients — All Families, a classroom, or specific children/guardians.
- Write your message and send. Families get it by email, sent from your center's address.
Parents can just hit reply
When a parent replies to a message email, it comes straight back into the conversation in your Messaging inbox — they don't need to log in or find a link. A reply also re-surfaces an archived thread, so a parent's response never gets buried.
Replies to an announcement each open their own conversation. An announcement goes to everyone, so replies arrive as a separate thread per family rather than one shared one. Your answer only ever goes to the family you're replying to.
Your center has its own email address
Every center gets an address like your-center@app.goseedling.com — you'll find it at the top of
the Messaging page with a copy button. Families can email it directly (not just reply) and their
message starts a new conversation in your inbox. Put it on your welcome packet or front-desk flyer:
it's the one address that always reaches your center, and it keeps every conversation in one place.
When a message is marked "Unverified sender"
Email addresses can be faked — that's true of any inbox, not just this one. When a message arrives and we can't confirm it really came from the address it claims, we mark it Unverified sender in your inbox and deliver it anyway.
Most messages are never marked. When one is, treat it the way you'd treat an unexpected phone call: confirm with the family before acting on it, especially for anything about pickup, collection or who may collect a child. A quick call or a reply to the address you already have on file settles it.
We deliver these messages rather than blocking them because the mark is not proof of anything — a parent writing from a work account, or through a forwarding address, can trip it while being entirely genuine. Silently dropping their message would be the worse mistake.
You're notified the moment a family writes
When a family sends a message, your center's admins get an email notification with the message and a link to the conversation. You'll also see an unread count on the Messaging tab in the sidebar, and a dot on the bell in the header — open it for the most recent messages.
Reply right from your inbox. Just reply to the notification email — your answer is added to the conversation in Seedling and emailed to the family from your center's address. Your personal email is never shown to families, and the full conversation stays in the app for anyone on your team to see.
You can turn the notification emails on or off in Settings → Notifications (the in-app unread badges always stay on).
Tips
- Use Announcements for closures, reminders, and events — the things parents most want to know.
- Replies are tied to their conversation and to your center only; messages never cross between centers.
- For "what happened today," lean on daily activities and the daily summary email instead of messaging each family individually.